Now Company

Now Company, founded in 1998 by passionate sports enthusiasts, is a dedicated distributor of premium bicycle accessories and outdoor sports products. Our mission is to enhance the comfort and performance of cyclists and athletes by providing them with high-quality gear that supports their achievements. We believe in selecting brands that share our commitment to quality, innovation, and sustainability, fostering a culture of excellence in everything we do.

At Now Company, we value long-lasting relationships built on trust and collaboration. We recognize that each dealer operates in a unique way, and we are committed to adapting to their needs to ensure seamless cooperation. Our team of 37 employees embodies a culture of teamwork, leadership, and open communication, striving to create an inclusive environment where every voice is heard.

As we continue to grow and evolve within the wholesale industry, our dedication to improving the lives of cyclists and outdoor enthusiasts remains unwavering. Together, we aim to inspire a community that embraces adventure and achievement. Join us on this journey as we pave the way for a more active and fulfilling lifestyle.