# How to improve visibility for open job positions? > Stop waiting for applications. Learn how to boost job visibility using niche boards, employee networks, and AI-driven sourcing. - **Author:** David Verbustel - **Category:** tmgXwfBTmoDvzx4s5EcX - **Published:** 2026-04-01 - **Language:** en Posting a job online is still the fastest way to reach talent. But where you publish and how you write determine your ultimate success. This guide helps you get immediate results from your recruitment efforts without getting lost in HR jargon. ## Where Is the Most Reach in Belgium? Choose the channel where your target audience is already active. Don’t get blinded by the most famous brand names; look at the hard numbers. Define your audience first (local vs. national, junior vs. senior) and adapt accordingly. Strategy Pro-Tip: Don’t blow your whole budget on day one. Plan a 2 to 4-week test period. Collect data (views vs. clicks) and only scale up the channel that proves its value during this window. ## The Math: Budgeting & Expected Costs Ad costs usually follow three models: pay-per-click (PPC), fixed-fee per post, or programmatic distribution (software that spreads your ad automatically). On platforms like Indeed, you pay per click, usually between €0.20 and €1, depending on competition. Avoid surprises by using three realistic budget scenarios: ### Low-Budget (€25 – €50 per week) - Who is it for? Starters, admin, customer service, retail, and common blue-collar roles. - The Benchmark: Use this if you already get 5-10 responses via free channels (like Joobs or VDAB) but want to increase quality with a small regional boost. ### Medium-Budget (€50 – €200 per week) - Who is it for? Medior professionals, sales reps, HR advisors, and standard IT support (3-5 years exp). - The Benchmark: Use this if a vacancy has fewer than 3 good applicants after two weeks, or if the role must be filled within a month. ### High-Budget (€500 – €3,000 per month) - Who is it for? Senior management, scarce tech roles (Data Engineers, Senior Devs), or niche specialists. - The Benchmark: Use this if a role has been open for 60+ days. More importantly: consider the "cost of vacancy" (lost sales or project delays). If an empty seat costs your company thousands per month, a €1,000 ad budget is a bargain. Whatever budget you choose, avoid wasting money on the wrong clicks. Because Joobs allows for extremely targeted ads on the platform, it is the most cost-effective partner to boost your post. ### Keep Your Numbers Simple: Run a test and use these formulas to see if you are on track: - Cost per Applicant = Total Ad Spend ÷ Number of Applicants. - Cost per Hire = Total Ad Spend ÷ Number of Hires. - The Benchmarks: Aim for roughly €20 per applicant. Expect 3–8% of viewers to click 'apply,' and 5–15% of those applicants to eventually be hired, depending on the role. ## Job Copy That Actually Converts Candidates decide in two seconds if a job is worth it. Don't hide the "good stuff" in the third paragraph. - Lead with the Lead: Put the Job Title, Location, Contract Type, and Salary right in the headline. Ex: "Senior Python Developer, Remote, €3,500 – €4,500." - Use the Template: - Intro: 2 lines max. - Responsibilities: 4-6 core tasks (the "what will I actually do?"). - Requirements: Absolute must-haves vs. nice-to-haves. - Benefits: Be concrete. "€1,000 training budget" beats "growth opportunities." - Be Transparent (Legal Compliance): Since 2026, salary transparency is mandatory. Listing the range builds trust and filters out mismatches immediately. - Respect the Rules: Follow anti-discrimination laws and GDPR. Don't keep CVs forever; ask for explicit consent for long-term storage. - The Call to Action (CTA): End with a clear action. "Apply directly with your CV via our site" or "Message us on LinkedIn for an intro chat." ## Step-by-Step: Going Live Each platform has its own rules. Work with checklists to prevent your ad from being rejected. Have your VAT number, company logo, and contact info ready. ### Joobs (Fast & Targeted) - Setup: Create a free account and post your vacancy with one click. - Targeting: Use filters for values and culture. The AI-matching finds people who fit the team, not just the list of skills. - Value: Check real-time stats to see who is responding so you can sharpen your text before you commit ad spend. ### VDAB (Local & Reliable) - Verification: Link your company via your Enterprise Number in 'Mijn VDAB'. Decide who in your team has posting rights to avoid duplicates. - Details: Use the standard template. Tip: Use job titles people actually search for, not your internal company jargon. - Planning: Set a start and end date (max 90 days). Include a direct phone number to lower the barrier for candidates. ### Indeed (Volume & Speed) - Choice: Choose between a free post or 'Sponsoring' (pay-per-click). - Strategy: Start with a small daily budget (€5–€10). Monitor your dashboard daily. - Adjustment: Only change your title or 'apply' button if the data (click-through rate) is low. Scale up the budget only when you see success. ### Jobat & Regional Boards - Language Check: Double-check your settings (NL/FR/EN) to avoid irrelevant applicants. - Mobile-First: Always preview on your smartphone. Most candidates scroll while on the move. ## Automation: Stop the Busywork If you are manually logging into five sites every week to copy-paste the same text, you are wasting time. - The Multiposter: Use software like Joobs, Knollenstein, InGoedeBanen, Mimir, or JobAdder. - Pro-Tip: When choosing software, don't just look at price. Look at helpdesk quality and real-time data tracking. You need to know which euro is working. Sync Your ATS to Joobs: If you already have recruitment software (an ATS), Joobs links effortlessly. This creates "One Source of Truth." ## Measure, Test, and Adjust Recruitment is a math problem, not "post and pray." - Build a Dashboard: Track Views, Click-Through Rate (CTR), Cost per Applicant, and Time-to-Hire. Share daily updates with recruiters and monthly reports with management. - A/B Testing (Best Practice): Not getting hits? Change one variable (e.g., the title). Run two versions for 7–14 days. If version B performs 20% better with at least 30 applicants, that’s your new winner. - Ruthless Budgeting: Stop spending on channels that are expensive but deliver poor quality. If a platform like Joobs delivers great talent at a low cost, reallocate your budget there immediately. ## Conclusion: Start Today Better visibility comes down to three things: Smart distribution, tight budgeting, and irresistible copy. Start now: Create a test on Joobs or VDAB, publish your rewritten text, and measure the response within 48 hours. Use that data to scale what works. --- *Source: [Joobs.be](https://joobs.be/en/blog/how-to-improve-visibility-for-open-job-positions)*