willow

What we do: Willow is a social media solution designed specifically for small and medium-sized businesses (SMBs) and freelancers, particularly in professional service sectors such as consultants, lawyers, and accountants. The platform combines AI-powered tools, including the AI agent Will, with personalized social media coaching to help users create, schedule, and publish engaging social media content efficiently. Willow offers features like automated content calendar generation, detailed analytics, team collaboration, and expert feedback to optimize social media strategies, enabling users to build a credible online presence, generate new business leads, and attract talent while saving on agency costs.

Where we are located: Willow is headquartered in Ghent, Flemish Region, Belgium.

Short history: Originally known as Contento, Willow has evolved into an AI-driven social media management platform focused on empowering SMBs and freelancers with limited time to maintain a strong social media presence. The company has developed its AI agent Will to automate and personalize content creation, making social media management accessible and effective for its users.

Organization & culture: Willow is a privately held company that values innovation, user empowerment, and efficiency. It combines technology and expert coaching to deliver a comprehensive social media management experience. The company culture emphasizes collaboration between AI and human expertise to help clients succeed in their social media efforts.