SAGA Mercedes-BE

What we do: SAGA Mercedes-BE is one of the largest official Mercedes-Benz dealerships in Belgium, offering a comprehensive range of new and used passenger cars, as well as new and used light commercial vehicles. Our nine locations across Belgium provide customers with a welcoming and professional sales team, expert advice, and the opportunity to test drive the Mercedes-Benz of their choice. We also operate a specialized after-sales department, staffed by brand-trained technicians who deliver premium service at competitive rates. Our state-of-the-art body shop is approved by all major insurance companies and automotive brands. Additionally, we offer 24/7 roadside assistance and a wide selection of mobility vehicles. Our facilities are continuously upgraded to ensure the highest standards of customer service.

Where we are located: Our headquarters is located at 5 Rue Albert Einstein, 1400 Nivelles, in the Walloon region of Belgium. We have additional dealerships in Charleroi, Drogenbos, Hannut, Huy, Mons, Nivelles, Saint-Ghislain, Tournai, and Waterloo, covering key regions across the country.

Short history: SAGA Mercedes-BE is part of the SAGA group, a family-owned business with roots dating back to 1971 in France, initially focused on commercial vehicles. The group expanded into Belgium in 2019 through the integration of SAGA-Piret, a long-established Belgian automotive company. Since then, SAGA has strengthened its presence in Belgium, notably with the acquisition of CentrEtoile (Huy and Hannut) in 2023, bringing the total to nine Belgian locations. The group now operates 36 car and van dealerships and 18 truck centers across France and Europe.

Organization & culture: SAGA Mercedes-BE employs between 51 and 200 staff, according to industry estimates. The company culture emphasizes commitment, service, and customer satisfaction. Teams are passionate about the Mercedes-Benz brand and are dedicated to providing a personalized, high-quality experience at every stage of the customer journey. The company maintains a strong family ethos, with a focus on shared values and long-term relationships.

Recent developments: In 2023, SAGA further expanded its Belgian network with the acquisition of CentrEtoile, enhancing its territorial coverage. The company continues to invest in modernizing its facilities and broadening its service offerings to meet evolving customer needs. SAGA Mercedes-BE regularly organizes exclusive events for clients and the local community, reinforcing its commitment to excellence and innovation in the automotive sector.