Werner & Mertz Benelux

What we do: Werner & Mertz Benelux is part of the Werner & Mertz Group, a family-owned company with over 150 years of history, specializing in ecological and sustainable cleaning products. The company develops and supplies safe, effective, and environmentally friendly cleaning and hygiene solutions for both professional and consumer markets. Their product portfolio includes trusted brands such as Frosch, Emsal, Green Care Professional, and Tana Professional, serving industries including chemical and hospital/healthcare sectors.

Where we are located: The company’s headquarters are in Mainz, Germany, with the Benelux office located at Av. Jean Monnet 1, 1401 Nivelles, Belgium. Werner & Mertz Benelux operates within the European market, supported by around 1,000 employees across Europe.

Short history: Founded in 1867 as a wax factory, Werner & Mertz has evolved over 150 years into a pioneer of ecological cleaning products. Key milestones include the launch of the Erdal shoe polish brand in 1901 and the introduction of environmentally friendly detergents under the Frosch brand since 1986. The professional division, including Tana Chemie GmbH, was established in 1971 to serve large-scale cleaning needs.

Organization & culture: Werner & Mertz is a family-run company with a workforce of approximately 1,000 employees in Europe. The company culture emphasizes sustainability, innovation, and diversity, aiming to create integrally sustainable products that protect both customers’ assets and the environment. The company is committed to circular economy principles and transparency in its sustainability efforts.

Recent developments: Werner & Mertz has received multiple awards for its sustainability leadership, including the German Environmental Award in 2019 awarded to owner Reinhard Schneider. The company actively promotes circular economy initiatives such as the Recyclate Initiative and the European Surfactants Initiative, aiming to be at least one generation ahead of ecological benchmarks in product formulas, packaging, and production.