L'Universelle

What we do: L'Universelle is a family-owned automotive group based in Liège, Belgium, operating since 1970. The group comprises six official dealerships representing major car brands including Hyundai, Mazda, Suzuki, MG, Omoda, and Jaecoo. They offer new and certified pre-owned vehicles, covering a wide range of motorization types such as gasoline, diesel, LPG, mild hybrid, hybrid, plug-in hybrid, electric, and hydrogen. Beyond vehicle sales, L'Universelle provides comprehensive automotive services including mechanical repairs, bodywork, accessories and spare parts sales, maintenance plans, mobility contracts, tire sales with fitting and alignment, insurance, and long-term vehicle rental.

Where we are located: The company is headquartered at Boulevard Zénobe Gramme 25, 4040 Herstal, in the Walloon Region of Belgium. This location serves as the main hub for their multiple concessions and customer services.

Short history: Founded in 1970, L'Universelle has grown into a key regional player in the automotive sector around Liège. Over the decades, it has expanded its brand portfolio and service offerings, establishing a reputation for professionalism and customer proximity.

Organization & culture: As a family-owned group, L'Universelle emphasizes passion and dedication to customer service. The team of advisors works closely with clients to identify their needs and recommend suitable vehicles and motorization options. The company culture values seriousness, professionalism, and a comprehensive approach to automotive care, reflected in their broad range of services and customer support.