Freedelity

What we do: Freedelity is a Belgian software company specializing in personal data management, acting as a trusted third party between consumers and retailers. Its platforms, including MyFreedelity and CustoCentrix, enable consumers to control their personal data by dematerializing loyalty cards, accessing purchase details, managing marketing consents, and ensuring data quality through shared updates. Freedelity serves major retail partners and over 2 million consumers, focusing on transparency, data protection compliance, and innovation in marketing and advertising.

Where we are located: The company is headquartered at Rue Altiero Spinelli 7, 1401 Nivelles, Belgium.

Short history: Founded in 2009 (initially as FidelID SPRL) by Sebastien Buysse and Marc Alagem, Freedelity evolved from a startup to a robust company pioneering technologies such as electronic ID card readers and mobile apps for data monitoring. Key milestones include the launch of the Freedelity mobile app, integration with government eID portals, and reaching over 2 million consumers through its retail network.

Organization & culture: Freedelity employs around 27 professionals who share a culture of collaboration, respect, and passion for data quality and consumer empowerment. The company values responsibility, transparency, and excellence, fostering an environment where creativity and innovation thrive.

Recent developments: Freedelity continues to innovate with technologies that enhance consumer control over personal data and support retailers in responsible data management, maintaining its position as a benchmark in Belgium for personal data management.