Donna

What we do: Donna is the only proactive AI assistant purpose-built for field sales teams. Our platform empowers sales professionals to focus on selling by automating CRM updates, drafting follow-up emails, and managing sales operations. Donna calls salespeople after their visits to collect necessary information, ensuring accurate and timely CRM data entry without the need for recording conversations at client locations. The assistant integrates with popular CRM tools like Salesforce and HubSpot and uses familiar communication channels such as WhatsApp, iMessage, and email. Donna is designed to reduce prep and admin time by up to 75%, boost close rates by 20%, and improve CRM adoption and data quality. We serve businesses across various industries including food, business services, real estate, construction, medical devices, pharmaceuticals, and B2B manufacturing.

Where we are located: Donna is headquartered in Ghent, Belgium, in the Flemish Region. Currently, we operate from our main office in Ghent.

Short history: Donna was founded in late 2023 by Nicolas Christiaen, Jonas Deprez, Xander Berkein, and Lander T’Kindt. The company quickly attracted 200 active users and interest from leading companies in multiple sectors. Donna has raised €1.6 million in pre-seed funding from US and European investors, including Pitchdrive, Everywhere Ventures, Fortino, Syndicate One, and WeLoveFounders, among notable angels.

Organization & culture: Donna is a privately held company with a small, agile team of experienced professionals. Our founders are serial entrepreneurs from the Ghent startup ecosystem, and our team values innovation, collaboration, and a customer-centric approach. We foster a culture of continuous learning and are committed to building enterprise-grade solutions with strong security and privacy standards.

Recent developments: Donna recently secured €1.6 million in pre-seed funding to accelerate expansion in the EU and US markets, attract top talent, and further enhance its AI capabilities. The company continues to grow its user base and expand its industry reach.