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Meli Honey and Honey products
Public profile- Veurne, Belgium
- 51-200 collaborators
- Consumer goods
- and 1 others
- Veurne, Belgium
- 51-200 collaborators
- Consumer goods
- and 1 others
Overview Meli Honey and Honey products
http://www.meli.beAbout us
What we do: Meli Honey and Honey Products is a leading manufacturer specializing in high-quality honey and specialty honey products. Serving the consumer goods and retail sectors, Meli produces both branded and private label honey for major retailers across Western Europe. The company also supplies honey as an ingredient to various industries including cereals, bakery, confectionery, sauces, and ready meals.
Where we are located: Meli is headquartered at Handelsstraat 13, 8630 Veurne, Belgium, with operations primarily based in Belgium and the Netherlands.
Short history: Founded in 1925 by Alberic Florizoone, Meli began as a local beekeeping operation and has grown into the leading honey processor in the Benelux region. The company is family-owned and managed by the fourth generation of the Florizoone family. Notable milestones include the acquisition of Dutch honey producer De Traay in 2021 and the historic operation of Meli Park amusement park, which was sold in 1999.
Organization & culture: With a dedicated team of 26 employees, Meli fosters a culture of collaboration, creativity, and continuous learning. The company values integrity, sustainability, and innovation, emphasizing responsible sourcing and environmentally friendly practices that honor bees and ecosystems. Diversity and open communication are encouraged within the workplace.
Recent developments: Celebrating its centenary in 2025, Meli announced plans to become Europe’s largest honey company by 2030. This includes increasing production capacity by 50%, investing millions in automation, and expanding international market presence without reducing jobs. The company also refreshed its brand identity with updated labels and a new logo.
Company roles mapping
This mapping combines roles declared by the company and roles identified by artificial intelligence from public data or past job offers. Some job titles are also standardised according to the European ESCO nomenclature (European Skills, Competences, Qualifications and Occupations) to ensure consistency with European skills frameworks. Learn more about AI transparency and ESCO →
- Sales manager
- Business development manager
- Account manager
- Key account manager
- Digital marketing specialist
- Marketing communications manager
- Financial analyst
- Accountant
- Operations manager
- Human resources generalist
- Recruiter
- Quality engineer
- Product development manager
- Marketing communications manager
- Digital marketing specialist
- Market research analyst
- Other marketing specialist
- Marketing coordinator
- Inside sales specialist
- Sales operations manager
- E-commerce sales manager
- Channel sales manager
- Customer success manager
Employee distribution by work field
Estimate based on public data and company information. Learn more about AI transparency →
