Noukie's

What we do: Noukie's specializes in high-quality soft toys, children's clothing, and nursery products designed to promote the well-being, comfort, and serenity of newborns and young children. The company is recognized for its innovative Veloudoux® fabric, an ultra-soft material used in its plush toys, and offers a broad range of products including bedding, bedroom furniture, daywear, nightwear, and nursery decorations. Noukie's serves families and parents worldwide, focusing on safety, hygiene, and emotional development of children.

Where we are located: Noukie's headquarters are located at Drève Richelle 159, 1410 Waterloo, Belgium, with additional Belgian offices in Sint-Renelde. The company operates internationally, with products available in over 32 countries.

Short history: Founded in 1996 by Katia and Simon-Pierre Gilliot, Noukie's originated from the founders' personal experience as parents seeking safer, softer toys for their child. The brand name comes from "Nouky," a beloved character symbolizing the company's commitment to children's comfort. Key milestones include the invention of the Veloudoux® fabric in 1997, the opening of its first stores in Brussels and Paris in 2004, the launch of a 3D animated TV series featuring its characters, and receiving the Ernst & Young 'Company of the Year' award in 2007.

Organization & culture: Noukie's employs around 56 people across diverse teams including sales, marketing, and customer support. The company culture emphasizes kindness, rigor, and respect for families, aiming to inspire parents and foster children's growth and self-confidence. Collaboration and passion are core to their work environment.

Recent developments: Noukie's continues to expand its international presence and product range, maintaining its reputation for innovation and quality. The brand's animated TV series is broadcast in over 163 countries, enhancing its global recognition and connection with families worldwide.