Dreams Donuts

What we do: Dreams Donuts is a leading European franchise specializing in the creation and sale of customizable donuts. Our concept allows customers to personalize their donuts in three steps: glazing, filling, and decoration, offering a unique and interactive experience. We cater to a wide audience, from families to young professionals, and have become a reference in the gourmet donut sector across Belgium, France, and beyond.

Where we are located: Our headquarters are in Charleroi, Belgium, at Boulevard Joseph Tirou 24, 6000. From this central location, we manage our growing network of boutiques across Belgium and France, with plans for further international expansion.

Short history: Founded in 2020 by Ilyass Aoussar in Charleroi, Dreams Donuts opened its first boutique that same year, quickly followed by several others in Belgium. The brand rapidly expanded into France, opening its first store in Valenciennes and then in major cities like Paris, Toulouse, and Cannes. Today, Dreams Donuts operates nearly 120 boutiques across five European countries, establishing itself as a market leader.

Organization & culture: Dreams Donuts is a dynamic and fast-growing company with a passionate team of entrepreneurs and professionals. Our culture is built on innovation, quality, and conviviality, fostering a supportive environment for both employees and franchisees. We value creativity, teamwork, and a commitment to delivering exceptional customer experiences.

Recent developments: In 2023, Dreams Donuts celebrated its fifth anniversary with a major event in Quaregnon, highlighting its rapid growth and strong community engagement. The brand has also increased its visibility through media appearances on TF1, M6, BFM TV, and popular social media platforms, reinforcing its position as a top player in the European donut market.