Paprika

What we do: Paprika is a leading plus size fashion brand dedicated to empowering curvy women by offering stylish, affordable, and high-quality clothing that celebrates every body type. We focus exclusively on plus-size women’s fashion, creating trendy collections that follow the latest trends and ensure a perfect fit. Our products are available both in-store and online, serving customers across Belgium, France, Germany, Luxembourg, and the Netherlands. Paprika stands out in the market with its fast fashion model, colourful designs, and a welcoming boutique atmosphere where every customer feels at home.

Where we are located: Paprika’s headquarters are located at Parc Industriel 9, 1440, Wauthier-Braine, Walloon Region, Belgium. The company operates more than 150 stores across five countries, with a strong presence in Belgium and additional locations in France, Germany, Luxembourg, and the Netherlands.

Short history: Founded in 2003 by Jacques Hayez and Fabienne Bulteel, Paprika quickly established itself as a pioneer in the plus-size fashion sector. Over the years, the brand has expanded its reach and now operates a significant network of stores, both offline and online. Paprika’s growth reflects its commitment to inclusivity and its ability to adapt to evolving fashion trends.

Organization & culture: Paprika employs over 750 people and strives to create a supportive, inclusive, and dynamic work environment. The company values diversity, teamwork, and customer satisfaction, aiming to make every employee and customer feel valued and respected. Paprika’s culture is built on a foundation of innovation, collaboration, and a passion for fashion.

Recent developments: In 2023, Paprika merged with Cassis to form Cassis Paprika, focusing even more strongly on the plus-size market. This reorganisation included a capital injection of 6.5 million euros and a strategic consolidation of stores, reinforcing Paprika’s position as a leading European plus-size fashion chain.