Bellerose Belgium

What we do: Bellerose Belgium is a leading Belgian fashion brand specializing in high-quality clothing, lingerie, and accessories for men, women, children, and infants. Our collections are designed in Belgium, with a strong emphasis on craftsmanship, premium fabrics, and attention to detail. We serve a global customer base through our own retail stores, wholesale partners, and e-commerce platforms. Our product range includes menswear, womenswear, kidswear, swimwear, footwear, jewelry, and bags, all characterized by a timeless, elegant aesthetic and a focus on comfort and wearability. Sustainability is a key pillar of our business, with increasing use of recycled materials, organic cotton, and initiatives to extend the life of our garments.

Where we are located: Our headquarters is located at Rijshout 3, 1702 Dilbeek, Belgium. From this central hub, we manage our creative design, product development, and international operations.

Short history: Bellerose was founded in 1989 by Patrick Van Heurck, who was inspired by the American village of Bellerose on Long Island, New York, but established the brand with a distinctly Belgian identity. The company began with a focus on classic men’s shirts, quickly expanding to include women’s and children’s collections, as well as accessories. Over the years, Bellerose has grown into an internationally recognized name, known for blending masculine and feminine styles, oversized and slim fits, and for its commitment to quality and innovation. The brand’s first store opened in 1990, followed by international expansion and the launch of an e-store and social media presence.

Organization & culture: Bellerose fosters a creative, collaborative, and inclusive workplace where every team member’s unique perspective is valued. We believe in nurturing talent, promoting diversity, and creating a welcoming atmosphere for both employees and customers. Our culture is built on integrity, inclusivity, and a shared passion for fashion and craftsmanship. While the exact number of employees is not publicly disclosed, the company’s growth and international presence reflect a dynamic and ambitious team.

Recent developments: Bellerose continues to innovate with sustainable practices, such as increasing the use of recycled and organic materials, launching a second-hand program, and producing accessories from European full-grain leather. The BRUT Organic Denim capsule collection, made entirely from European, organic, and sustainably sourced materials, highlights our commitment to circular fashion. We have also collaborated with other iconic brands, such as The Animals Observatory, to create unique capsule collections that blend urban style with elegant design.