VISITWallonia

What we do: VISITWallonia is the official tourism promotion board for Wallonia, the southern region of Belgium. We are responsible for promoting Wallonia both nationally and internationally, focusing on travel, leisure, city breaks, MICE (meetings, incentives, conferences, and exhibitions), and press and trade activities. Our mission is to inspire travelers with creative ideas and to showcase the unique attractions, hidden gems, and diverse experiences that Wallonia has to offer, from the Ardennes to the historic cities and cultural sites.

Where we are located: Our headquarters are located at Avenue Comte de Smet de Nayer 14, 5000 Namur, Belgium. This central location allows us to effectively coordinate our activities across Wallonia and connect with partners throughout Belgium and Europe.

Short history: VISITWallonia, also known as Wallonia Belgium Tourism, was established to unite tourism stakeholders in the region and promote Wallonia as a leading destination. Over the years, we have developed a strong reputation for innovative campaigns and collaborations, helping to position Wallonia as a vibrant and attractive region for both domestic and international visitors.

Organization & culture: VISITWallonia employs between 51 and 200 professionals who are passionate about tourism and dedicated to sharing their love for Wallonia. Our teams are dynamic, collaborative, and committed to excellence. We value creativity, authenticity, and a strong sense of regional pride, fostering a welcoming and inspiring work environment.

Recent developments: In recent years, VISITWallonia has launched successful influencer campaigns and digital initiatives to increase awareness and engagement with Wallonia as a holiday destination. These efforts have resulted in high-quality content, broad reach, and positive engagement metrics, reinforcing our position as a key player in Belgian tourism.