Be WaPP

What we do: Be WaPP is a non-profit organization dedicated to improving public cleanliness in Wallonia, Belgium. Founded by Fost Plus, Fevia Wallonie, and Comeos, we work closely with municipalities, businesses, citizens, and schools to reduce littering and enhance the quality of life in public spaces. Our core activities include sharing expertise, mobilizing stakeholders, promoting behavioral change through education and awareness campaigns, and supporting the circular economy by maximizing the value of waste collected in public areas. We develop and implement annual action programs focused on knowledge exchange, synergy creation, and practical initiatives that address local cleanliness challenges. Our mission is to make Wallonia a model region for public cleanliness and eco-responsibility, fostering a sense of collective responsibility and sustainable living[3].

Where we are located: Our headquarters is located on Chaussée de Liège in Namur, Belgium. This central location allows us to effectively coordinate our activities across the Walloon region and maintain close partnerships with local authorities and communities.

Short history: Be WaPP was established in 2016 as a partnership between the Walloon government and leading Belgian companies involved in product packaging. Since its inception, the organization has grown significantly, becoming a key player in public cleanliness initiatives. Milestones include the launch of the annual “Grand Nettoyage de Printemps” (Great Spring Cleanup), which mobilizes thousands of participants across Wallonia, and the establishment of the Public Cleanliness Forum to facilitate dialogue among public and private stakeholders. Over the years, Be WaPP has contributed to measurable improvements in public cleanliness and has become a recognized reference for eco-responsible practices in the region[2][3].

Organization & culture: Be WaPP operates with a dynamic team of around 15 passionate employees who share a strong commitment to environmental sustainability and community engagement. Our culture is built on collaboration, respect for the environment, and innovation. We value teamwork, open communication, and a proactive approach to problem-solving. By fostering a supportive and inclusive work environment, we empower our staff to take initiative and drive meaningful change. Our values reflect our belief in the power of collective action and our dedication to making a tangible difference in the communities we serve.

Recent developments: In 2023, Be WaPP marked a year of growth and innovation, with increased expertise, targeted support for municipalities, and fruitful collaborations. The organization placed a strong emphasis on knowledge sharing, concrete project implementation, and inspiring experiences to engage a wide range of stakeholders. The Public Cleanliness Forum, initiated by Be WaPP, brought together public and private actors to discuss future challenges and collective solutions. Key themes included waste sorting, enforcement, and local cleanliness plans, enabling coordinated action and shared progress toward a cleaner Wallonia[2].