BCBG

What we do: BCBG is a global fashion brand specializing in women's apparel, including dresses, sportswear, eveningwear, handbags, and accessories. The company is known for its sophisticated styling and European flair, offering high-quality, luxury ready-to-wear collections that cater to modern women seeking elegant and contemporary fashion.

Where we are located: BCBG's headquarters are located at 108 Rue du Grand Péril, 7090, Braine-le-Comte, Belgium. The brand operates internationally with a significant presence in the United States, Europe, and other global markets.

Short history: Founded in 1989 by Max Azria in Los Angeles, BCBGMAXAZRIA began as a brand inspired by the French expression "Bon Chic Bon Genre," meaning good style comes from within. Over the years, the company expanded its product lines and global footprint, launching collections such as footwear, swimwear, eveningwear, and handbags. By 2008, BCBGMAXAZRIA had over 300 boutiques worldwide and continued to grow through acquisitions and expansion into European markets.

Organization & culture: BCBGMAXAZRIA is a well-established fashion house with a creative and dynamic culture driven by innovation and style. The company values empowering modern women through fashion excellence and maintains a global retail presence with over 1000 points of sale. The teams are focused on delivering luxury and accessible fashion, fostering a culture of creativity and quality.