Tally

What we do: Tally is a Ghent-based SaaS company offering the simplest way to create online forms for free. Their product is a no-code form builder designed for makers, freelancers, startups, SMBs, and professionals who need to create forms quickly without technical skills or high costs. Users can create unlimited forms and collect unlimited responses, embed forms into websites, and use advanced features like payments, conditional logic, and calculators, all through a modern, text-document-like interface.

Where we are located: Tally is headquartered in Ghent, Belgium.

Short history: Founded in the summer of 2020 by Marie Martens and Filip Minev out of frustration with existing form builders that were either too rigid or costly. Since then, Tally has grown organically to over 500,000 users and $2 million in annual recurring revenue by 2025, maintaining independence as a bootstrapped, customer-funded company.

Organization & culture: Tally is a small, agile team of about 65 employees focused on fast execution, customer-first values, and continuous product iteration based on user feedback. The company prioritizes transparency, fast customer support, and a user-friendly approach, operating profitably without external investors.

Recent developments: In 2025, Tally reached over 500,000 users and $2 million ARR. The company continues to expand its product capabilities and maintains a public roadmap to engage its community and foster trust.