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Description de la fonction

Digital Marketing Specialist

Objective: Responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness and promote Auxipress's media intelligence solutions across multiple channels.

Key responsibilities:

• Develop and manage digital marketing strategies for web, social media, and email.
• Analyze campaign performance and report on key metrics.
• Collaborate with sales and product teams to align messaging.
• Manage content creation and distribution for online platforms.

Key skills:

• Expertise in digital marketing tools and analytics platforms.
• Strong written and verbal communication skills.
• Creativity and ability to adapt to changing trends.

Typical profile:

• Bachelor's degree in marketing, communications, or related field.
• Experience in digital marketing roles, preferably in B2B or tech sectors.

À propos de AUXIPRESS

What we do: Auxipress is a leading Belgian media intelligence company specializing in monitoring and analyzing brands' media coverage, public impact, and online conversations across all media channels including print, radio, TV, web, and social media. We provide a comprehensive, all-in-one platform integrating earned, paid, and owned media data to help over 800 customers make informed decisions by leveraging insights from markets, audiences, trends, and media. Our services include tailored alerts, reports, and dashboards supported by a hybrid intelligence approach combining AI technology and human expertise.

Where we are located: Our headquarters are located at Bd du Souverain, Watermael-Boitsfort, Belgium, with additional offices in Brussels and international presence through the Global Media Intelligence (GMI) alliance, including Luxembourg and Switzerland.

Short history: Founded in 1932 originally as "Auxiliaire de la Presse," Auxipress has evolved over 100 years into a key player in brand intelligence. Milestones include the launch of the first web platform, the AuxiAlert App, the Uniq platform, and the creation of the GMI alliance to expand international reach. The company transitioned from traditional press monitoring to fully digital media intelligence.

Organization & culture: Auxipress employs around 58-60 people and fosters a dynamic, inclusive, and collaborative culture focused on innovation, continuous learning, integrity, and mutual respect. We encourage every team member to contribute ideas and be part of shaping a future where brands can thrive and create positive societal impact.

Recent developments: Recent initiatives include the launch of the AuxiAlert App and Uniq platform, expansion into the French market under the brand Auximedia, and strategic partnerships through the GMI alliance to strengthen international presence.

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