Rud Pedersen Public Affairs

What we do: Rud Pedersen Public Affairs is a leading European public affairs and strategic communications consultancy, guiding clients through complex political systems and providing in-depth understanding of public debates and decision-making processes. Our services include stakeholder engagement, lobbying, strategic communication, political risk assessment, crisis and issue management, and advocacy. We support a diverse range of industries—including agriculture, finance, energy, health, digital economy, and trade—helping companies, NGOs, and public institutions navigate regulatory environments and influence policy outcomes. Our integrated approach combines public affairs expertise with organic and paid media services, delivering creative, high-quality, and client-focused solutions. Key clients include AkzoNobel, Bayer, Corteva, General Motors, Diageo, Microsoft, Novonesis, and Schwarz Group.

Where we are located: Our headquarters is at Avenue Marnix 28, 1000 Brussels, Belgium. As part of the Rud Pedersen Group, we operate from 18 offices across 17 European countries, including Amsterdam, Berlin, Madrid, London, Paris, Prague, Riga, Rome, Sofia, Tallinn, Vilnius, Warsaw, Kyiv, and Zagreb, ensuring a strong international presence and local expertise.

Short history: Founded in 2002, Rud Pedersen Public Affairs has grown rapidly to become the largest public affairs consultancy in the Nordics and one of the fastest-growing in Europe. The Brussels office was established in 2017 and has since become a key hub for engaging with European institutions. Our expansion reflects our ability to meet the varied needs of clients across borders and sectors.

Organization & culture: With over 600 consultants across Europe, we are a partnership-led, independently owned group known for transparency, integrity, and innovation. Our teams comprise former senior public figures and professionals with experience in government, political parties, and non-profit organizations, bringing valuable political insight and advocacy skills. Collaboration, respect, continuous talent development, and diversity of perspectives are central to our culture. We believe that diverse teams enrich our analyses and improve our strategies, and we encourage every team member to contribute actively to our shared mission.

Recent developments: Rud Pedersen Group was named EMEA Public Affairs Consultancy of the Year 2023 and ranked 74th in the PRovoke Media Global Top 250 PR Agency Rankings 2021. Our Brussels office has experienced significant growth since its establishment, reinforcing our position as a trusted partner for engaging with EU institutions and stakeholders.