Roger & Roger SA

What we do: Roger & Roger SA is a leading Belgian producer of potato and corn snacks, specializing in chips and tortillas. Our core business is the transformation and preservation of potatoes, with a strong focus on private label products for major retailers across Europe. We are recognized for our high-quality snacks, which are exported to more than 20 countries, making us a key player in the European snack market. Our product portfolio includes both our own Croky brand and a wide range of private label offerings, catering to the fast-moving consumer goods sector.

Where we are located: Our headquarters is located at Rue de la Bassée 1, 7700 Mouscron, Belgium. This site houses our main production facilities and serves as the operational heart of our business.

Short history: Founded in 1999 by the Dick family, Roger & Roger SA quickly established itself as a major force in the Belgian snack industry. A significant milestone was the acquisition of the Croky brand from a British consortium in 2004, which allowed us to expand our market presence and product range. Over the years, we have invested heavily in our Mouscron facility, enabling continuous growth and innovation. Today, we are known for our commitment to quality, sustainability, and the use of local ingredients, such as the Louis potato variety, which is resistant to pests.

Organization & culture: With over 300 dedicated employees, we foster a dynamic and collaborative company culture based on integrity, teamwork, and a commitment to excellence. We believe that our success is built on the mutual respect and collective effort of our team. Roger & Roger SA is a family-owned business, which emphasizes long-term relationships, both with our employees and our partners. We invest in talent development and encourage innovation, ensuring that every team member can contribute to our shared growth.

Recent developments: In recent years, Roger & Roger SA has continued to expand its production capacity and product innovation, particularly in the area of gluten-free snacks. Our Croky plant in Mouscron has seen significant investment to support this growth. We also maintain strong partnerships with agricultural cooperatives, such as Maïsadour in France, to secure the quality and sustainability of our raw materials. Our focus remains on delivering snacks that meet the highest standards of taste, quality, and environmental responsibility.